A Five-Star Resort, personally curated by Rick Caruso, with a rich history and historical narrative, required a branding system that is timeless, classic, and as elegant as it is comfortable. Being situated in picturesque Montecito, California inspired a reflection of bespoke details, enduring charm, beautifully-restrained craftsmanship, and wealth that whispers. Where every touchpoint is a subtle memory, a moment in time, a feeling of home.
A strong sense of family tradition and joyful memories coalesces with the comfortableness and casualness that a beachfront property requires. It's comfortable in its display of quality, but not pretentious, with a flair of European style.
Here, romance is derived from touches of nostalgia approached in modern ways. Effortless, yet it exudes formality. Rich, yet stylishly simplistic. Infused with subtle moments of luxury that feel approachable.
